Post by account_disabled on Feb 22, 2024 5:49:48 GMT -5
The dynamics of commerce are marked by inconstancy throughout the year, and low season periods can represent a challenge for business. The ability to attract customers during these times is crucial to maintaining financial health and market relevance. According to research by Cielo, in 2023, on average, there will be a 20% to 40% drop in sales during low seasons, varying by segment and region. In this article, we will explore strategies to boost customer flow in your store during the low season, essential to thriving in slower periods as well. What is Low Season: The first step to facing the low season is understanding its specific characteristics and dynamics. Each sector and region can experience different variations, and it is essential to analyze the history of movement in your business. Seasonal issues, climate changes or specific events can play relevant roles in this context. In Brazil, the low season months are from March to June and from August to November.
However, there are times in these months that can be considered high traffic, such as long holidays. The high season months, where there is a large flow of customers in most sectors, are from December to February and July. Do you Lebanon Mobile Number List notice a drop in clothing sales these months? Is there a drop in clothing, but an increase in electronics sales? By understanding the factors that contribute to the reduction in customer flow, it is possible to anticipate and prepare targeted strategies. This understanding also allows for better audience segmentation, identifying niches that remain active even during the low season. Through data analysis and market studies, it is possible to make more informed decisions to shape the strategies that will be covered throughout the article. Knowing the Target Audience during the Low Season: In times of low season, getting to know the public that continues to frequent your store is essential for the success of your strategies.
Conducting demographic research and analysis can help identify who these customers are, their needs, and the reasons they choose to make purchases during this period. Audience segmentation allows for a more personalized approach, adjusting products, services and promotions according to this group's preferences. To obtain specific data with personalized sales reports, it is important that your business has an integrated ERP system , which provides you with this data in a simple and quick way. Promotions: When creating promotions, take into account seasonality and the preferences of the previously identified target audience. Offer discounts on products or services that align with the specific needs of this group during the off-season. Discounts, promotional packages and loyalty programs are approaches that “reward” repeat customers. Make sure they are discounts that make sense for your customer and do not affect the profitability of your business. In addition to paying attention to advertising and marketing channels.
However, there are times in these months that can be considered high traffic, such as long holidays. The high season months, where there is a large flow of customers in most sectors, are from December to February and July. Do you Lebanon Mobile Number List notice a drop in clothing sales these months? Is there a drop in clothing, but an increase in electronics sales? By understanding the factors that contribute to the reduction in customer flow, it is possible to anticipate and prepare targeted strategies. This understanding also allows for better audience segmentation, identifying niches that remain active even during the low season. Through data analysis and market studies, it is possible to make more informed decisions to shape the strategies that will be covered throughout the article. Knowing the Target Audience during the Low Season: In times of low season, getting to know the public that continues to frequent your store is essential for the success of your strategies.
Conducting demographic research and analysis can help identify who these customers are, their needs, and the reasons they choose to make purchases during this period. Audience segmentation allows for a more personalized approach, adjusting products, services and promotions according to this group's preferences. To obtain specific data with personalized sales reports, it is important that your business has an integrated ERP system , which provides you with this data in a simple and quick way. Promotions: When creating promotions, take into account seasonality and the preferences of the previously identified target audience. Offer discounts on products or services that align with the specific needs of this group during the off-season. Discounts, promotional packages and loyalty programs are approaches that “reward” repeat customers. Make sure they are discounts that make sense for your customer and do not affect the profitability of your business. In addition to paying attention to advertising and marketing channels.